New invention from Dallas completely reimagines how you go fishing‏

This is the initial launch of our product so we are pulling out all the stops. Whether you consider it a sport, a hobby, or a pastime, we are ultimately trying to revolutionize fishing. We feel this is the step in the right direction. We are throwing down the gauntlet and challenging the rest of the industry to meet high standards—to integrate modern technology with a timeless practice and beautiful art.

https://www.kickstarter.com/projects/1260587166/animated-lure-bringing-fishing-to-life?ref=project_link